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A UNIQUE APPROACH
Millennier Wine Sales brings an entirely new perspective to traditional brokering. Using an integrated approach focusing on the end user, brand awareness, social media, and education, Millennier reaches out directly to younger consumers and is able to expose them to wines that they want to buy.

One tool in achieving this is a unique and innovative wine tasting group called WTF LA, Wine Tasting For Los Angeles. WTF LA is a traveling tasting group holding affordable tastings all over the Los Angeles area, providing all marketing, infrastructure and execution of each event. With this direct access point to young wine drinkers, Millennier creates an opportunity to directly reach out to an entire consumer group that has been extremely elusive to many wineries & retailers in the past.

A TARGETED CONSUMER GROUP
Millennier focuses on younger wine drinkers, specifically the Millennial Generation. There are several definitions out there for the Millennial Generation, but for these purposes the Millennial Generation can be defined as the group of people born between the years of 1977 and 2000. There are between 70 and 75 million people in this age group, and not even half are drinking age. (For more information on this consumer group, please see the FAQ)

This group has been called "the future of the wine industry," and for good reason. They are the fastest growing core wine-drinking population in the United States today. Unfortunately, because of generational gaps in both traditional marketing as well as in the wine industry itself, it has been difficult in the past for domestic producers and retailers to harness the buying potential of this group. Millennier specializes in reaching out to this group. The business is owned and operated by a Millennial and markets directly to younger wine drinkers via the traveling tasting group, WTF LA.

CONSULTATIONS
While all the outreach, marketing and publicity that Millennier handles is incredibly beneficial to wineries and to On- and Off-site retailers, businesses can truly maximize the impact of this outreach by continuing to support it efficiently by themselves. This involves on-site strategizing, social media awareness, and creative macro planning for the future. This is all provided as a free service to the businesses that Millennier works with.

BIO
Leah Hennessy is the owner and operator of Millennier Wine Sales. She also runs WTF LA, Wine Tasting For Los Angeles, a DBA of Millennier and a traveling tasting group. Leah also consults for larger production wineries in outreach to the Millennial Generation through social media and grassroots approaches. She is passionate about educating younger wine drinkers and exposing them to quality, boutique wines that many people never have the opportunity to experience.